
Social First Visuals

Venezuela: The Beach In the Sky

Client :
Corona
Director :
Matias De Rada
Editor :
Johana Hernandez
DP :
Daniel Gomez
Agency :
Social First Visuals
Objective:
This campaign with Corona was shot in the beautiful country of Venezuela. The idea was to generate awareness for the beauty of Venezuela while at the same time unite the brand of Corona to the healing power of nature. This was a 10 day shoot where the team traveled to Canaima and Los Roques primarily in order to show the tropical beauty of Venezuela. Venezuela has mostly been a destination not many people visit. To be able to paint it in a new light by exploring the country with locals and sending a message that Venezuela is a beautiful country that deserves to be explored resonated with many people. The video generated over a million impressions throughout social media platforms and was recognized as the best web advertisement video at the Rio Film Festival
Deliverables
Hero Video
Cut Downs
Photography
Instagram Reels
Distribution
Short Form Content
























