Agency :

Beautiful Destinations 

Objective:

This campaign was for Turkish airlines. The idea was to showcase the top 16 teams qualifying for the chance to play the final in Istanbul. Due to the fact that the champions league fixture is spread out, it gave us a chance to put together a video that would show all the destinations that Turkish Airlines flies to while at the same time show the power of sports uniting people from all over the world. This was a month-long campaign where the team traveled to the cities where the top 16 teams were from to integrate the airline and the champions league tournament in a creative way with the addition of soccer legends; Ronaldinho, Steven Gerrard, and Cafu. This video ended up generating millions of views both on Instagram and Youtube and was showcased in the business lounge of Turkish Airlines.